Step 7: Let your REALTOR® market your home

It’s time for your REALTOR® to do their thing with a few old-fashioned, and some new-fashioned, marketing tools.

  • The “For Sale” Sign
    Despite our leaps in technology, the “For Sale” sign continues to be an extremely effective way to advertise. Anybody responding to your sign is a solid lead because they’ve seen your home with their own eyes.
  • Traditional media
    Your REALTOR® may choose any or all of the following: classified ads in the newspaper (often with a photo), ads in REALTOR® magazines, real estate listings on cable television and good old-fashioned mail. Neighbourhood mailers are still incredibly effective.
  • MLS® and the power of the Internet
    If you decide to have your home listed on a real estate Board’s MLS® System, you can also have your home advertised on www.REALTOR.ca, Canada’s most popular Internet research tool for residential real estate, and a big reason why over 85% of Canadians who search for a home start their search on the Internet.
  • REALTORS® really know how to network
    Your REALTOR® is part of an extensive community of REALTORS® who collectively represent hundreds of eager buyers. REALTORS® can call other REALTORS®, who can call other REALTORS®, who can call other REALTORS®.

Ultimately, your home itself becomes a selling tool

  • Start with an open house for REALTORS®
    A REALTOR® Open House is an efficient way to attract REALTORS® to see your home with their own eyes. If your home is perfect for one of their buyers, you can be sure they’ll rush right out and tell them! Your REALTOR® can organize everything and get the buzz started.
  • Next, an “Open House” for everybody
    Many buyers want to get a feel for your neighbourhood before they start working with a REALTOR®. That’s why Open Houses to the public are so important. They usually last a few hours on a Saturday or Sunday, and there are a few simple but important rules to follow.
  • Make sure your home looks it’s finest
    Your best buyer may just walk in off the street!
  • Lock away valuables
    Most folks are decent, courteous and honest, but it’s wise to stash away jewelry, cameras and other small valuables.  You can ask your REALTOR® to request a name and phone number from every visitor for added security.
  • Attend to any hazards
    Is there an electrical cord somebody could trip on? Is there a chair that will collapse if somebody actually sits in it? Fix it, or lose it.
  • Avoid cooking foods with strong aroma
    Almost nobody’s dream home smells like smoked herring!
  • The best way you can help. Don’t be there
    You want people to feel relaxed and daydream that your home is their home. This just isn’t possible with you there. Go see a movie, or take your pets on a field trip.

A “lock box” makes it easier to show your home
A “lock box” is a small, sturdy metal box that’s affixed to your front doorknob. It’s a mini safe with a key to your house inside. REALTORS® are given a combination to the lock box, so they can show your home to interested buyers.

Be patient with visits. Hopefully they will lead to a great offer, soon.

Step 8

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