Step 2: Find a REALTOR®

There are many reasons why a REALTOR® can be a great asset when selling your home. But don’t simply go with the first REALTOR® who suggests the highest asking price. There’s a REALTOR® out there that’s best for you.

The REALTOR® who helped you buy your current house is a good start
Sticking with a REALTOR® you know just makes sense. If they did a good job helping you buy your home, they’re probably the best candidate for helping you sell it.

  • Jot down the names and numbers of REALTORS® on “For Sale” signs.
  • Ask your local friends or nearby family to recommend a REALTOR®.
  • Visit one of the local real estate offices who know your area.

Interviewing candidates
Don’t be afraid to ask questions. Finding the right REALTOR® is about a partnership – so screen a few before deciding. Make sure you feel comfortable with them and that they show a genuine interest in helping you. Here’s a list of questions you can ask.

Home owners should interview a few potential REALTORS® before deciding on one to sell their home. Here are some smart questions to ask:

1. How long have you been in the business?
A freshly-licensed REALTOR® can do a wonderful job and will have up-to-date training; those in the business longer bring more practical experience to the table.
2. What is your average list-to-sales-price ratio?
A listing REALTOR® should hold a track record for negotiating sales prices that are very close to list prices.
3. How will your marketing plan meet my needs?
Specifically, how will you sell my home? Where and how often do you advertise? Will you show me a sample flier? How do you market online?
4. Will you provide references?
Ask if any of the references are related to the REALTOR®. Ask if you can call their references with additional questions.
5. What separates you from your competition?
Key phrases to listen for: assertive, available by phone or e-mail, analytical, able to maintain a good sense of humour under trying circumstances.
6. May I review documents that I will be asked to sign?
A good REALTOR® makes forms available to you before you are required to sign them. Ask to see agency disclosure, listing agreement, seller disclosure.
7. How will you help me find other professionals? Ask for a written list of referring vendors. Get an explanation if you see the term “affiliated”. It could mean the REALTOR® is getting compensation from vendors.
8. How much do you charge?
You don’t have to ask if the fee or commission is negotiable, since all real estate fees are negotiated.
9. What if I’m unhappy with the service?
If you sign a listing agreement with the REALTOR® and later find that you are unhappy with the arrangement, will the REALTOR® let you cancel the agreement?
10. What haven’t I asked you that I need to know?
Pay close attention to how the REALTOR® answers this question, because there is always something you need to know – always.